Program

GID Program

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GID Program Overview

This program provides students with the visual design, communication, computer graphic, and website coding skills necessary to be competitive for an entry-level position in the visual communications field, and/or to continue their education at a four-year college with an opportunity for credit transfer. For those already employed, this area of study offers them a chance to upgrade and add to their current skill set, improving their prospects for job advancement. Students will research, plan and create effective, conceptual design for use in print publishing, website interfaces and interactive design projects. Classes in design theory, visual literacy, typography, and print and web production using industry-standard software and state-of-the-art computer technology will help students generate and prepare design projects for both a print portfolio as well as an interactive portfolio. Creative print and web design projects include: digital illustration, corporate communication and identity, publication and marketing design, interactive website design, and motion graphics. Real-world projects and client-based service learning will fully prepare students to enter the creative arts field in print and web design studios, advertising agencies, the publishing industry, and in design departments of large and small businesses. The most current graphic and interactive design software is utilized and includes: Adobe Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, and After Effects, as well as HTML, CSS, basic Javascript, and jQuery.

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Requirements

First Year

Course Number Course Name Semester Credits
GID 101 Design Theory
(formerly CGD101)
Fall 3
This course is an introduction to the Graphic Design field. It is a combination of lecture, group critique, computer demonstration, and hands-on applications. Through a series of exercises, special emphasis is placed on the understanding of the fundamentals of design and typography as they are applied to the development of effective visual communication for both print and web applications. Through research and analysis, students will become familiar with a history of Graphic Design and contemporary designs from leading members of the wider Graphic Design community. Students will create a comprehensive final project consisting of both print- and web-designed projects within a campaign for a Public Service Announcement (PSA). This course also addresses audience definition, research and analysis, concept development, and the production of thumbnail sketches, rough drafts, and the preparation of final comprehensive layouts.

Prerequisites: ENG098, FYE101, RDG098, or placement; GID104 (formerly CGD104) (or co-requisite). Fall for GID students. Spring for non-majors.

GID 104 Digital Imaging (Photoshop)
(formerly CGD104)
Fall 3
This project-based course will emphasize design theory and practices, concept development, and the production of portfolio-ready pieces. Students will learn the basics of designing electronic artwork with special emphasis on understanding the tools and techniques of Adobe Photoshop. Students will be able to transform digital images into new pieces of art through the use of non-destructive editing techniques: smart objects, masks, adjustment layers, camera raw filter, smart filters, selections and channels. In addition, students will employ creative and effective use of the elements and principles of design and typography in various projects. Students will create, optimize, and save graphics for the web. Basic computer skills are required: Ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG098, FYE101, RDG098, or placement.

GID 109 Introduction To Web Design
(formerly CGD 109)
Fall 3
This course is the first in a three-part series teaching front-end web design and development. The course begins with an overview of the Internet and the World Wide Web, followed by an introduction to the three layers of web development, Structure (HTML), Style (CSS) and Behavior (JavaScript). Students will hand code a variety of web page assignments to master the fundamental techniques presented in this course. Emphasis throughout the course will include the effective use of Project Planning techniques, the Principles of Design, User Experience (UX) Design, Writing and Typography for the web, validation and browser testing. Additional topics include an introduction to the Apple/Mac operating system including file management, and Copyright and the use of images on the Web. In conjunction with MWCC’s Library research and information training, an information literacy module will be included and will provide the focus for one of two required large-scale Creative Website projects. Basic computer skills are required: ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG 098, FYE101, RDG098, or placement. Fall.

ART 263 Drawing I Fall 3
Students will explore a wide range of media and working processes common to the art of drawing as well as the historical context on which contemporary views of drawing are based. Assignments will center on the ability to translate objects in actual three-dimensional space onto a flat two-dimensional surface. Learning to see will be a primary focus of class work. All aspects of style and technique will be discussed or demonstrated. A certain portion of the semester’s work will be devoted to drawing from the human figure. Clothed and nude models will be used for this purpose.

Prerequisites: ENG098, FYE101, RDG098, or placement. Fall.

ENG 101 English Composition I Fall 3
Students will develop college-level writing skills with an emphasis on the writing process, models of rhetorical modes, and an understanding of grammar, punctuation, and sentence structure. Reading selections will foster improved writing skills and critical and analytical thinking. By semester’s end, students will have produced several essays totaling at least 12-15 pages of original, polished prose, as well as additional writing in varied forms, such as journals, free-writes, peer review, reading responses, and rough drafts. Students will also write at least one paper that incorporates outside source material accompanied by library instruction.

Prerequisites: ENG098, FYE101, RDG098, or placement.

GID 113 Interactive Web Design
(formerly CGD 241)
Spring 4
The second course in a three-part series teaching front-end web design and development, this course picks up where GID109 ends. We begin with a brief recap of previous skills, followed by a study of additional layouts including responsive web design layouts that adapt to the size of the device being used. Additional techniques include CSS3, HTML5, flexible images, media queries, and advanced navigation bars. An overview of Mobile Web Design will be included. Students continue to increase their knowledge of JavaScript and jQuery to add interactivity to their web pages. A variety of web page assignments will be hand coded to master the fundamental techniques presented in this course. Emphasis continues on the effective use of project planning techniques, the principles of design, user experience (UX) design, writing and typography for the web, validation and browser testing. A major component of this class will be working with a client from project planning through final presentation of the website. One of two required large-scale creative website projects will focus in-depth on working with a client.

Prerequisites: GID101, GID104 and GID109 or permission of the Division Dean. GID117 Typography in Visual Communication is recommended as a co-requisite. Spring.

GID 115 Digital Illustration (Illustrator)
(formerly CGD 105)
Spring 3
This project-based course will emphasize design theory and practices, concept development, and the production of portfolio-ready pieces. Students will learn the basic elements of vector graphics—paths, strokes and fills—and how to use Adobe Illustrator’s powerful drawing tools. The course also explores how to use color, build complex shapes from simple paths, and produce a detailed trace from a bitmap image, sketch or line art. Special emphasis is on understanding the Bezier pen tool, as well as learning specialized techniques for creating line-art, complex color illustrations, and two and three-dimensional drawings. Students will illustrate and design two creative projects that are a culmination of the skills and techniques learned in the class. Basic computer skills are required: ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG098, FYE101, RDG098, or placement. Spring.

GID 117 Typography In Visual Communication (Indesign)
(formerly CGD 235)
Spring 3
Typography is what sets graphic designers apart from other artists. They understand that letterform can communicate the mood and meaning in the written word. It is for this reason that this course will focus on a solid understanding of typography in visual communications with the use of Adobe InDesign. Students will explore the anatomy of the letterform through various exercises while learning how to classify typefaces and how to use them effectively and creatively. They will explore the characteristics of typefaces to develop a basic proficiency in identifying the distinctive features of each. Students will acquire a solid foundation in the basics of typography and will as a result make better decisions about typographic usage. Details of text layout and information hierarchy will be emphasized. Integration of other CSS programs, to create professional appealing designs for both print and web projects, is covered. Students will learn how to use typography on the page as an integrated graphic element to produce typographic solutions effectively and creatively. Saving InDesign documents for web access will be covered as well. Online as well as print assignments using type predominantly will be required. Students will design two creative projects using Adobe InDesign.

Prerequisites: GID101, GID104 or permission of division dean. Spring.

ART 251 Two-Dimensional Design Spring 3
This course teaches the principles of expressive design through directed activities in painting, drawing, and collage. In these assignments students learn to use line, shape, color, value, and other design fundamentals. Lecture, critique, and discussion further engage students in the exploration of what constitutes good design. Students will need to buy most of the course materials.

Prerequisites: ENG098, FYE101, RDG098, or placement; ART263 is strongly recommended as a prerequisite, though not required. Spring.

ENG 102 English Composition II Spring 3
Writing about literary works will improve student writing, revision, critical thinking, and reading skills. The readings will be selected from fiction, poetry and drama. Evaluation and analysis will be accomplished through a variety of writing assignments, for example, discussion board posts, in-class writing, journals, free-writing, essay exams, and rough drafts of formal essays. By semester’s end, students will have produced several pieces of writing totaling 12-15 pages of original, polished prose. At least one of the essays will incorporate library research that is cited and documented appropriately.

Prerequisite: ENG101.

31

Second Year

Course Number Course Name Semester Credits
GID 202 Publication Design (InDesign)
(formerly CGD 102)
Fall 3
This project-based course is a continuation of GID101 Design Theory and GID117 Typography in Visual Communication and focuses on an advanced understanding of graphic design principles, theory and practices, concept development and the production of portfolio-ready, multi-paged layouts. Emphasis is on understanding complex layout formats and composition while utilizing Adobe InDesign, Photoshop, Illustrator and Acrobat PDF. Through various exercises, students will explore grids, typography, and advanced layout techniques such as master pages and style sheets, as well as gain an introduction to e-publishing and app development for publications using the Adobe Digital Publishing suite. Students will create two sophisticated, multi-paged publication design projects.

Prerequisites: GID101, GID104, GID115, GID117 or permission of the Division Dean. Fall.

GID 204 Advanced Digital Imaging (Advanced Photoshop)
(formerly CGD 204)
Fall 3
This course covers extensive use of Adobe Bridge, Photoshop and Camera Raw. Students will work with photographic images using tools from all of these Adobe packages for more advanced image creation and editing techniques. Bridge will be used to manage files and integrate all of the Adobe program files to place elements into their projects. Extensive work with compositing files and working with smart objects, Camera Raw, and smart filters to non-destructively edit images will required. Advanced operation of tools and palettes, file formats, optimizing images for the Web and other media, retouching files, masks, paths, channels, color adjustment for printing, animation and video for the Web will be covered as well. Students will be able to transform digital images into new pieces of art through the use of non-destructive editing techniques: masks, adjustment layers, selections and channels. In addition, students will employ creative and effective use of the elements and principles of design and typography in various projects. Students will research, plan, and design projects for both print and Web. This project-based course will emphasize design theory and practices, concept development, and the production of portfolio-ready pieces.

Prerequisites: GID101, GID104 or permission of the Division Dean.

GID 209 Advanced Web Design
(formerly CGD 244)
Fall 3
This is a culminating course in the three-part series teaching front-end web design and development. This course picks up where GID113 ends and will require students to effectively employ the skills and techniques they’ve learned in all of their previous GID classes. In this class, students will concentrate on building advanced website wireframes and layouts, creating an HTML email campaign while learning to use popular online HTML email campaign solutions, creating a WordPress website, and exploring options for building mobile sites. We begin with examining a variety of advanced website layouts including online stores, magazine and news style layouts, and parallax style layouts. For the first Creative Project, students will design their own advanced layout website. In conjunction with the advanced layout project, students will design, build, and send a promotional HTML email campaign using one of the popular online email campaign options. Creative Project One will be followed by an introduction to building WordPress sites for clients who wish to have a designer create the initial site and then want to maintain it on their own. Students will then build a WordPress website for their second Creative Project. Additional topics will include CSS3, HTML5 and building separate mobile websites.

Prerequisites: GID113. Fall.

Health Elective Fall 2-4
Health Electives: BIO101, BIO103, BIO112, BIO230, CHC101, CHC102, CHC108, CHC220, EXX102, EXS201, PER126, PER127, PER130
MAT 126 Topics in Mathematics
(or higher)
Fall 4
This course explores a number of important ideas and practical applications in contemporary mathematics. Required topics include: problem solving strategies; measurement and the metric system; set theory; equations and inequalities; graphing and linear functions: consumer applications such as interest, annuities and present value; and basic statistics. Teachers will select one or two additional topics (as time permits), such as, history of math, voting and apportionment, logic, probability, or geometry.

Prerequisite: MAT092 or placement.

GID 216 Motion Graphics for Interactive Media Spring 3
This course is an introduction to motion graphics and animation for designers. Students will explore the relationship between graphic design and time-based, interactive media while examining contemporary and historical examples of motion graphics and animation. This course will focus on the use of current industry standard software to produce a range of motion graphics projects for the Web and other interfaces. Students will be introduced to strategies of visual communication through kinetic elements: form, speed, rhythm, orientation, color, texture and quality of motion. Projects will cover basic animation principles, design and composition, typography, timing, storyboarding, and incorporating sound and music. Through varying creative projects, students will gain a solid foundation of motion graphics and animation and techniques that will support their creativity and enhance their digital skill-set.

Prerequisites: GID104 or permission of Division Dean. ENG101 highly recommended as a pre or co-requisite.

GID 299 Portfolio Preparation and Production Spring 4
This 4-Credits course is the final capstone class in the GID program. Students will rework and refine their past projects for their portfolio, experience a “real world” client/designer professional relationship, explore production issues of print and web designs, write a resume, and develop a personal visual identity for self promotion. Students are expected to be proficient in page layout, digital imaging, digital illustration and web design as they move their strongest pieces forward, strengthening their portfolio as they advance their visual communication skills. The teacher will act as a facilitator for group critiques, organize guest speakers and field trips, and provide service learning supervision. Service Learning provides students with an opportunity to enhance their design skills, in collaboration with a community-based non-profit organization, as they provide creative visual solutions for their client. This course will prepare the student to enter the field of graphic and interactive design with both a printed and on-line portfolio of their best work, a comprehensive understanding of a perspective employer‘s expectations, and how to meet those expectations. As well, throughout the course students will gain a solid working knowledge of prepress and production techniques as it applies to their personal and client-based projects.

Prerequisites: GID101, GID104, GID109, GID113, GID115, GID117, GID202, GID204, GID209 or permission of the Division Dean.

Social Science Elective Spring 3
Social Science Electives: ANT, ECO, GEO, HIS, POL, PSY, SOC, SSC
Science Elective Spring 3-4
Science Electives: BIO, BTC, CHE, EAS, EGM, NRD, PHY
Business Elective Spring 3
Business Electives: BUS113, BUS125, CIS109, MGT110, MGT210, MKT142, MKT241/td>
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GIDC Program Overview

This certificate is for students with prior computer knowledge, business experience, or a degree in a computer-related field who wish to upgrade and add to their current skill set, improving their prospects for job advancement or for personal use. Students will research, plan and create effective, conceptual design for use in print publishing, website interfaces and interactive design projects. Classes in design theory, visual literacy, typography, and print and web production using industry-standard software and state-of-the-art computer technology will help students generate and prepare design projects. The most current graphic and interactive design software is utilized and includes: Adobe Photoshop, Illustrator, InDesign, Acrobat, and Dreamweaver, as well as HTML, CSS, basic Javascript, and jQuery.

MoreInfo

Requirements

First Year

Course Number Course Name Semester Credits
GID 101 Design Theory
(formerly CGD 101)
Fall 3
This course is an introduction to the Graphic Design field. It is a combination of lecture, group critique, computer demonstration, and hands-on applications. Through a series of exercises, special emphasis is placed on the understanding of the fundamentals of design and typography as they are applied to the development of effective visual communication for both print and web applications. Through research and analysis, students will become familiar with a history of Graphic Design and contemporary designs from leading members of the wider Graphic Design community. Students will create a comprehensive final project consisting of both print- and web-designed projects within a campaign for a Public Service Announcement (PSA). This course also addresses audience definition, research and analysis, concept development, and the production of thumbnail sketches, rough drafts, and the preparation of final comprehensive layouts.

Prerequisites: ENG098, FYE101, RDG098, or placement; GID104 (formerly CGD104) (or corequisite). Fall for GID students. Spring for non-majors.

GID 104 Digital Imaging (Photoshop)
(formerly CGD 104)
Fall 3
This project-based course will emphasize design theory and practices, concept development, and the production of portfolio-ready pieces. Students will learn the basics of designing electronic artwork with special emphasis on understanding the tools and techniques of Adobe Photoshop. Students will be able to transform digital images into new pieces of art through the use of non-destructive editing techniques: smart objects, masks, adjustment layers, camera raw filter, smart filters, selections and channels. In addition, students will employ creative and effective use of the elements and principles of design and typography in various projects. Students will create, optimize, and save graphics for the web. Basic computer skills are required: Ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG098, FYE101, RDG098, or placement.

GID 109 Introduction To Web Design
(formerly CGD 240)
Fall 3
This course is the first in a three-part series teaching front-end web design and development. The course begins with an overview of the Internet and the World Wide Web, followed by an introduction to the three layers of web development, Structure (HTML), Style (CSS) and Behavior (JavaScript). Students will hand code a variety of web page assignments to master the fundamental techniques presented in this course. Emphasis throughout the course will include the effective use of Project Planning techniques, the Principles of Design, User Experience (UX) Design, Writing and Typography for the web, validation and browser testing. Additional topics include an introduction to the Apple/Mac operating system including file management, and Copyright and the use of images on the Web. In conjunction with MWCC’s Library research and information training, an information literacy module will be included and will provide the focus for one of two required large-scale Creative Website projects. Basic computer skills are required: ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG 098, FYE101, RDG098, or placement. Fall.

GID Professional Elective (see list below) Fall 3
GID 113 Interactive Web Design
(formerly CGD 241)
Spring 4
The second course in a three-part series teaching front-end web design and development, this course picks up where GID109 ends. We begin with a brief recap of previous skills, followed by a study of additional layouts including responsive web design layouts that adapt to the size of the device being used. Additional techniques include CSS3, HTML5, flexible images, media queries, and advanced navigation bars. An overview of Mobile Web Design will be included. Students continue to increase their knowledge of JavaScript and jQuery to add interactivity to their web pages. A variety of web page assignments will be hand coded to master the fundamental techniques presented in this course. Emphasis continues on the effective use of project planning techniques, the principles of design, user experience (UX) design, writing and typography for the web, validation and browser testing. A major component of this class will be working with a client from project planning through final presentation of the website. One of two required large-scale creative website projects will focus in-depth on working with a client.

Prerequisites: GID101, GID104 and GID109 or permission of the Division Dean. GID117 Typography in Visual Communication is recommended as a co-requisite. Spring.

GID 115 Digital Illustration (Illustrator)
(formerly CGD 105)
Spring 3
This project-based course will emphasize design theory and practices, concept development, and the production of portfolio-ready pieces. Students will learn the basic elements of vector graphics—paths, strokes and fills—and how to use Adobe Illustrator’s powerful drawing tools. The course also explores how to use color, build complex shapes from simple paths, and produce a detailed trace from a bitmap image, sketch or line art. Special emphasis is on understanding the Bezier pen tool, as well as learning specialized techniques for creating line-art, complex color illustrations, and two and three-dimensional drawings. Students will illustrate and design two creative projects that are a culmination of the skills and techniques learned in the class. Basic computer skills are required: ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: ENG098, FYE101, RDG098, or placement. Spring.

GID 117 Typography in Visual Communication (InDesign)
(formerly CGD 235)
Spring 3
TTypography is what sets graphic designers apart from other artists. They understand that letterform can communicate the mood and meaning in the written word. It is for this reason that this course will focus on a solid understanding of typography in visual communications with the use of Adobe InDesign. Students will explore the anatomy of the letterform through various exercises while learning how to classify typefaces and how to use them effectively and creatively. They will explore the characteristics of typefaces to develop a basic proficiency in identifying the distinctive features of each. Students will acquire a solid foundation in the basics of typography and will as a result make better decisions about typographic usage. Details of text layout and information hierarchy will be emphasized. Integration of other CSS programs, to create professional appealing designs for both print and web projects, is covered. Students will learn how to use typography on the page as an integrated graphic element to produce typographic solutions effectively and creatively. Saving InDesign documents for web access will be covered as well. Online as well as print assignments using type predominantly will be required. Students will design two creative projects using Adobe InDesign.

Prerequisites: GID101, GID104 or permission of division dean. Spring.

GID Professional Elective (see list below) Spring 3
Total Credits 25

GID Professional Electives

Please consult with an advisor

Semester Credits
ART 251 Two-Dimensional Design Spring 3
This course teaches the principles of expressive design through directed activities in painting, drawing, and collage. In these assignments students learn to use line, shape, color, value, and other design fundamentals. Lecture, critique, and discussion further engage students in the exploration of what constitutes good design. Students will need to buy most of the course materials.

Prerequisites: ENG098, FYE101, RDG098, or placement; ART263 is strongly recommended as a prerequisite, though not required. Spring.

ART 263 Drawing I Fall 3
Students will explore a wide range of media and working processes common to the art of drawing as well as the historical context on which contemporary views of drawing are based. Assignments will center on the ability to translate objects in actual three-dimensional space onto a flat two-dimensional surface. Learning to see will be a primary focus of class work. All aspects of style and technique will be discussed or demonstrated. A certain portion of the semester’s work will be devoted to drawing from the human figure. Clothed and nude models will be used for this purpose.

Prerequisites: ENG098, FYE101, RDG098, or placement. Fall.

BUS 125 Communication For Business And Industry Fall/Spring 3
Students are introduced to concepts relating to communicating in a diverse workplace. Emphasis is placed on nonverbal communication, the writing process, and email. Students learn how to write memos and letters and communicate with customers, research and use information, develop and use graphic and visual aids. Students prepare reports and presentations; develop skills to communicate through the application and interview process.

Prerequisites: ENG098, FYE101, RDG098, or placement.

CIS 109 Programming in Basic Fall/Spring 3
This course introduces students to fundamental problem-solving and programming concepts using the Visual Basic NET language. Topics covered include classes, objects, properties, and methods used to build windows forms: variables and variable types, control structures, functions, and sub-procedures.

Prerequisites: FYE101, MAT092, RDG098, or placement.

CIS 120 Microcomputer Applications Fall/Spring 3
This course is designed for all students who are interested in using the microcomputer for business-related applications. The major topics will include the fundamentals of spreadsheet design and analysis and the fundamentals of database management systems.

Prerequisites: FYE101, MAT092, RDG098, or placement.

GID 202 Publication Design (InDesign)
(formerly CGD 102)
Fall 3
This project-based course is a continuation of GID101 Design Theory and GID117 Typography in Visual Communication and focuses on an advanced understanding of graphic design principles, theory and practices, concept development and the production of portfolio-ready, multi-paged layouts. Emphasis is on understanding complex layout formats and composition while utilizing Adobe InDesign, Photoshop, Illustrator and Acrobat PDF. Through various exercises, students will explore grids, typography, and advanced layout techniques such as master pages and style sheets, as well as gain an introduction to e-publishing and app development for publications using the Adobe Digital Publishing suite. Students will create two sophisticated, multi-paged publication design projects.

Prerequisites: GID101, GID104, GID115, GID117 or permission of the Division Dean. Fall.

GID 170 Introduction to Animation (Flash)
(formerly CGD 110)
Fall 3
Create presentations with impact! Animate your imagination! Learn to make images move! Tell a tale making your audience smile and take notice. No previous design or drawing experience needed. Use professional software tools for drawing, designing, advertising, gaming, vector-based animations. Start building basic objects, draw simple shapes, and type text that can be animated in creative ways. Individuals who have never sketched before or think they cannot draw have found this course an easy entrance into a world where: stick figures move, balls bounce, cars careen and cartoon (anime) stories are created. Exploration of motion graphics, flash games and character animation takes place. Learn how the latest animated movie was made. An overview of: drawing tools, timelines, color pallets, dynamic motion guides, scenes, movie clips, symbols, shape morphing, and motion tweening are taught through a series of structured and freeform activities and projects that are fun, informative, and creative. Projects can be saved to a variety of devices and formats so you can share your animated presentations: ads, greeting cards, movie previews, and feature stories. Open to all students. Basic computer skills are required, including: Ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

Prerequisites: FYE101, RDG098 or placement. Fall.

GID 216 Motion Graphics for Interactive Media Fall/Spring 3
This course is an introduction to motion graphics and animation for designers. Students will explore the relationship between graphic design and time-based, interactive media while examining contemporary and historical examples of motion graphics and animation. This course will focus on the use of current industry standard software to produce a range of motion graphics projects for the Web and other interfaces. Students will be introduced to strategies of visual communication through kinetic elements: form, speed, rhythm, orientation, color, texture and quality of motion. Projects will cover basic animation principles, design and composition, typography, timing, storyboarding, and incorporating sound and music. Through varying creative projects, students will gain a solid foundation of motion graphics and animation and techniques that will support their creativity and enhance their digital skill-set.

Prerequisites: GID104 or permission of Division Dean. ENG101 highly recommended as a pre or co-requisite.

MGT 110 Small Business Management Fall/Spring 3
Small business entrepreneurs fail most frequently because of the inability to plan and to master business operations after recognizing a business opportunity. This course will deal with business planning and operations as they relate to the small business entrepreneur. Business operations are discussed with attention to business and management functions as they relate to small business.Prerequisites: ENG098, FYE101, MAT092, RDG098, or placement.
MKT 142 Marketing Fall/Spring 3
This course introduces the basic factors involved in implementing the “marketing concept” with emphasis on the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic, and competitive environments within which the modern marketing organization functions.

Prerequisites: ENG098, FYE101, MAT092, RDG098, or placement.

MKT 241 Advertising Fall/Spring 3
This course focuses on the role of advertising as a communications component in the marketing process. Topics include advertising agency operations, product and media research, media selection and buying, integrated marketing communications, and the creative process. Students will examine case studies and develop ad campaigns.

Prerequisites: ENG098, FYE101, MAT092, RDG098, or placement.

PHO 115 Introduction To Digital Photography
(formerly BCT115)
Fall/Spring 3
This introductory course covers the technical and artistic aspects of capturing and editing digital images. Students will learn how to create artistic images for print and for the World Wide Web. Emphasis is placed on the camera and how to use it, lighting, electronic capture and manipulation techniques, and photographic composition. A digital camera (at least 5mp) is required. One that can be manually controlled is preferred.

Prerequisite: Basic computer skills are required: Ability to use a computer operating system and follow basic procedures including keyboarding/mouse skills, as well as system commands such as working with directories/folders, and opening/closing applications.

SPC 113 Speech
(formerly THE 113)
Fall/Spring 3
This course introduces students to basic skills of extemporaneous speaking through directed practice. Emphasis is placed upon selection and organization of material, diction, and methods of delivery. Students deliver, evaluate, and participate in several basic types of talks: speeches to inform, to persuade, and to demonstrate; panel discussions; symposia and others.

Prerequisite: ENG101.

“MWCC has a very comprehensive graphic design program, offering knowledge and practical training. My education there provided me with a solid foundation on which to build my own business.”

Cynda Warren Joyce
www.cwjdesigns.com