To utilize integrated marketing that best positions the college to communicate its benefits to its many constituents and to maintain a competitive edge, while enhancing the college’s positive image through effective communications, public relations and marketing publications.
Vice President of Marketing and Communications
Robin provides overall leadership for Mount Wachusett Community College’s Marketing & Communications Division and sets strategic direction of the marketing communication activities for the college as a whole. She serves as a primary ambassador of the college for community relations and is the chief marketing and communications officer for local, state, national, and trade media.
Director of Marketing & New Media
Sarah manages the college’s brand identity, multi-channeled marketing campaigns, publications, digital media production, and new media. She negotiates and secures media buying, measures the effectiveness of the marketing strategies, and demonstrates the return on investment of all marketing efforts.
Director of Public Relations
Janice manages the college’s media relations, and writes and distributes press releases, editorials and public service announcements. She serves as a liaison between the college community and local, state, national, and trade media, and is the editor of MWCC’s e-newsletter and News Center on the college’s website.
Assistant Director of Marketing
Stephanie provides creative direction for the college’s marketing communications including all print advertisements and publications. She handles the digital asset management of the college’s graphics and stock photography and oversees graphic design for all marketing efforts. Stephanie assists with campaign planning, execution, tracking, and reporting.
Web & New Media Specialist
Brett maintains the college’s website, social media networks, and web projects for the division. He creates and implements dynamic web content, and edits original photography and digital assets for print and online needs.
Coordinator of College Graphics
Briana designs the graphics for all the college’s marketing communications including all print advertisements and publications. She assists in the digital asset management of the college’s graphics and stock photography.
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for preparation and submission of reports.