≡ Menu

To maintain MWCC’s brand identity, it is important to consistently use MWCC colors and graphics properly, as well as to maintain consistent technical style across written materials.

Please use the information below when writing MWCC-related text and when using MWCC logos or colors.

Branding & Style Guide — important rules for using MWCC logos or colors
Writing Style Guide — the writing style guide to follow for written MWCC communications


Logos

The logo and supporting elements are the building blocks of the college’s brand. Using them consistently according to the guidelines helps strengthen our brand.

The logo should always be used as it appears (a few exceptions are shown within the Branding & Style Guide).

  • Don’t alter the logo in any way.
  • Don’t change the text, font, colors, or shape of the logo.
  • Don’t reduce the logo to less than 2 inches wide and/or .5 inches high.

To save the logo, right-click (Mac: ctrl-click) on a link, then select “Save link as…” or “Save target as…”

For web For print For large print
Download as ZIP Download as ZIP Download as ZIP

If you require the logo in a format not available on this page, please call the Marketing & Communications Division at 978-630-9122, and we will be happy to assist you.


Fonts

The look and feel of MWCC typography is integral to our brand and image.

Headline font: Trade Gothic

  • When Trade Gothic is not available, you may use Gotham or Arial instead.

Primary font: Berkeley

  • When Berkeley is not available, please use Times New Roman instead.
  • Berkeley should be used for most body text, including brochures, flyers, and other materials.

Primary Colors

PMS 348 PMS 540 Spot Black
Hex (web) #008751 #00335B #000000
RGB (web) 0, 135, 82 0, 55, 103 0, 0, 0
Process (CMYK) C100/M0/Y85/K24 C100/M55/Y0/K55
Black ink only (Grayscale) 50% black (K50) Solid black (K100)

 

Secondary Colors

PMS 143 PMS 305 PMS 389 PMS 108 PMS 7502
CREDIT/ACADEMIC NONCREDIT COMMUNITY STUDENT LIFE/SVCE INSTITUTIONAL
Hexadecimal (web) #F1B434 #53CAE6 #D0DF00 #FFDD35 #CEB888
RGB (web) 241, 180, 52 83, 202, 236 208, 223, 0 255, 221, 53 206, 184, 136
Process (CMYK) 0, 35, 85, 0 51, 0, 9, 0 20, 0, 85, 0 0, 6, 95, 0 0, 8, 35, 10

 

For detailed descriptions to determine which color your department should use, please refer to the full Branding & Style Guide.


Grammar Reference

Academic degrees:

  • Use proper name, capitalize full degree title:
    Ex. Associate of Science; Bachelor of Arts, Accounting Certificate
  • Doctoral:
    Ex. doctorate in English (note lowercase)
  • Short form: Lowercase and do not use apostrophe for associate degree.
    Lowercase and use apostrophe for bachelor’s degree, master’s degree
  • Abbreviations: Use periods after all the letters (with the exception of MBA): Ex. A.A.; A.S.; B.A.; B.S.; M.A.; M.S.; Ph.D., MBA, M.D.

Buildings and facility names:

Capitalize when part of a formal name

    Ex.

  • The Arthur F. Haley Academic Center
  • The Raymond M. LaFontaine Fine Arts Center
  • Theatre at the Mount
  • The East Wing Gallery
  • The Green Street Café

Capitalization:

Capitalize the formal names of departments and centers; use lowercase for the generic terms. Capitalize the names of specific courses.

  • Capitalize formal titles that precede a name: President James L. Vander Hooven.
  • Do not capitalize titles that follow a name: James L. Vander Hooven, president of MWCC.

College name:

  • Always capitalize as a proper noun unless you are using a generic term:
    Ex. Mount Wachusett Community College; the college (not the College)
  • Use the full name on first reference, then abbreviate as MWCC or the college in subsequent references.
    Ex. The Mount is acceptable for informal publications and usage
  • Avoid the abbreviation Mt.

Organizational titles:

  • Capitalize the full names of specific departments, divisions and offices.
  • Use lower case when used in the general sense.
    Ex. Division of Lifelong Learning and Workforce Development; School of Business; Science Technology and Mathematics; Office of the President; workforce development; student services

Phone numbers and extensions:

  • Use hyphens, not parenthesis, for telephone area codes
    Ex. 978-632-6600
  • After the phone number, use a comma before the extension
  • Extensions are not capitalized: 978-632-6600, ext. 110 or extension 110
  • College publications always use direct extensions for faculty and staff members
    Ex. 978-630-9[extension]

Quotations:

  • Place in quotation marks: chapters of books, article headlines, unpublished manuscripts, songs, poems, television shows
  • Periods and commas always go inside quotation marks
    Ex. “affordable,” or “affordable.”
  • Semicolons and colons always go outside quotation marks
    Ex. “affordable”; or “affordable”:
  • Question marks and exclamation points may go either inside or outside, depending on whether the phrase is part of the quoted material

Titles:

  • Capitalize a professional title if it comes before the name
  • Lowercase a professional title if it follows the name.
    Ex. President James L. Vander Hooven; James L. Vander Hooven, president of MWCC

The above guide is an abbreviated quick reference; please click here to download the full MWCC writing and style guide.


Have questions?

Contact the Marketing & Communications Division:
P: 978-630-9122
E: marketing@mwcc.mass.edu
Room 118, Gardner Campus