Mount Wachusett Community College has received nine Medallion Awards from the National Council for Marketing and Public Relations (NCMPR), District 1, for excellence in communications.
The college’s Marketing and Communications department received five gold awards, three silver awards and one bronze award for communications projects developed over the past year including television advertising, overall marketing campaign, feature writing and recruitment brochures.
“Our students inspired a great team to do great work,” said Lea Ann Scales, Vice President of External Affairs, Communications and K-12 Partnerships. In addition to Vice President Scales, the Marketing and Communications team includes Sarah McMaster, director of marketing and new media, Janice O’Connor, director of public relations, Stephanie England, assistant director of marketing, Briana Nobrega, coordinator of college graphics, Brett Moulton, web & new media specialist, and Joyce Cormier, administrative assistant.
MWCC received gold awards for brochures that provide prospective students with supplemental information on veterans’ services, the college’s honors program, and the new science and technology building currently under construction; a career map poster designed to help students pair strengths and interests with academic programs and careers; a booklet for newly accepted students; a banner promoting group fitness programs at the Fitness & Wellness Center; and a magazine feature article about a Graphic and Interactive Design alumnus now employed at Google.
The college received silver awards for its multi-channeled “Build Your Future” marketing campaign; its 2013-2014 annual President’s Report; and “Build Beyond Tomorrow” novelty seed packets given out during the new building’s groundbreaking ceremony.
MWCC received a bronze award for its TV advertisement, “Take it On,” which promotes the college’s science, technology, engineering and math programs and STEM Starter Academy. The ad can be viewed on YouTube at https://youtu.be/zFFBK75H7xY
The awards were announced on Oct. 6 during the NCMPR District 1 conference in Hershey, PA. NCMPR’s District 1 encompasses community colleges in the eastern U.S. from Maine to the District of Columbia, as well as the maritime provinces of Canada and the United Kingdom. An affiliate of the American Association of Community Colleges, the NCMPR is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges.