Entrepreneurial Roundtable Series – How to Make an Early-Stage Business Thrive

The Wachusett Business Incubator, in conjunction with MWCC, presents Entrepreneurial Roundtable Series, “How to Make an Early-Stage Business Thrive”. 

The first few years in the life of a business can be difficult, and many struggle to survive beyond the first twelve months. If you are the owner or leader of a new or early-stage business and would like to accelerate its growth and success, then this series of roundtables is for you!
Dates: Tuesdays, April 27th, May 4th, May 11th, May 18th & May 25th
Time: 10am – 12pm
Location: Zoom (Link will be provided in advance of the first session)

Click here to Register today!

Each two-hour session will be facilitated by Paul Donehue, an entrepreneur and founder of Paul Charles & Associates, a sales management consulting firm established in 1999. Participants will have an opportunity to share their successes and will also be able to submit specific questions and case studies for the group’s discussion.

Session Details

Session 1: Entrepreneurial mindset

Key focus areas

  • What it takes to “make it”
  • Thinking outside the box
  • Prioritizing
  • Metrics
  • Q & A

Session 2: Logistics, Operations

  • Business planning, Systems, Infrastructure
  • Managing costs & funding sources
  • Managing risk
  • Staffing, Outsourcing, Strategic partnerships
  • Q & A

Session 3: Branding and Marketing

  • Targeting
  • Content, Messaging, “4-P’s”
  • Inbound v. Outbound
  • Campaigns
  • Q & A

Session 4: Sales and Business Development

  • Goal setting
  • Value proposition
  • Selling process
  • Activity plan
  • Q & A

Session 5: Resources, Improvement Plan

  • Growth strategies
  • Resources and Associations
  • Imagineering
  • Improvement plan
  • Q & A

Please contact Kristine Asselin with any questions
Phone: (978) 630-9156
Email: K_Asselin@mwcc.mass.edu