Logo & Style Guide

To maintain MWCC’s brand identity, it is important to consistently use MWCC colors and graphics properly, as well as to maintain consistent technical style across written materials.

Branding & Style Guide: Important rules for using MWCC logos or colors
Writing Style Guide: The writing style guide to follow for written MWCC communications


Guidelines at a Glance

Logos

The logo and supporting elements are the building blocks of the college’s brand. Using them consistently according to the guidelines helps strengthen our brand. The logo should always be used as it appears.

  • Don’t alter the logo in any way.
  • Don’t change the text, font, colors, or shape of the logo.
  • Don’t reduce the logo to less than 2 inches wide and/or .5 inches high.

To save the logo, right-click (Mac: ctrl-click) on a link, then select “Save link as…” or “Save target as…”

For Web For Print For Large Print
Download as ZIP Download as ZIP Download as ZIP

If you require the logo in a format not available on this page, please call the Marketing & Communications Division at 978-630-9122, and we will be happy to assist you.


Fonts

The look and feel of MWCC typography are integral to our brand and image.

Headline font: Trade Gothic (when not available, please use Arial instead)

Primary/Body font: Berkeley (when not available, please use Times New Roman instead)

Special Circumstance–Email Fonts: All outgoing communications should have the same look and feel, thus employees are asked to use the same email font and signature format.

Email Font: 11pt Calibri
(This is typically the default option. If you need help reverting back to this font, read these helpful instructions.)

Signature Format:

Name
Title

Department Name, Room #
444 Green Street
Gardner, MA 01440

P: 978-630-9xxx
E: youremail@mwcc.mass.edu
mwcc.edu

NOTE: Please refrain from adding images to your signature and/or using email backgrounds.


Primary Colors

Hex (web) #008751 #00335B #000000
RGB (web) 0, 135, 82 0, 55, 103 0, 0, 0
Process (CMYK) C100/M0/Y85/K24 C100/M55/Y0/K55
Black ink only (Grayscale) 50% black (K50) Solid black (K100)

Secondary Colors

  CREDIT/
ACADEMIC
NONCREDIT COMMUNITY STUDENT LIFE/SVCE INSTITUTIONAL
Hexadecimal (web) #F1B434 #53CAE6 #D0DF00 #FFDD35 #CEB888
RGB (web) 241, 180, 52 83, 202, 236 208, 223, 0 255, 221, 53 206, 184, 136
Process (CMYK) 0, 35, 85, 0 51, 0, 9, 0 20, 0, 85, 0 0, 6, 95, 0 0, 8, 35, 10

For detailed descriptions to determine which color your department should use, please refer to the full Branding & Style Guide.


Grammar Reference

Academic degrees:

  • Use proper name, capitalize full degree title: Ex. Associate of Science; Bachelor of Arts, Accounting Certificate
  • Doctoral: Ex. doctorate in English (note lowercase)
  • Short form: Lowercase and do not use apostrophe for associate degree.
    Lowercase and use apostrophe for bachelor’s degree, master’s degree
  • Abbreviations: Use periods after all the letters (with the exception of MBA): Ex. A.A.; A.S.; B.A.; B.S.; M.A.; M.S.; Ph.D., MBA, M.D.

Buildings and facility names:

Capitalize when part of a formal name

    Ex.

  • The Arthur F. Haley Academic Center
  • The Raymond M. LaFontaine Fine Arts Center
  • Theatre at the Mount
  • The East Wing Gallery
  • The Green Street Café

Capitalization:

Capitalize the formal names of departments and centers; use lowercase for the generic terms. Capitalize the names of specific courses.

  • Capitalize formal titles that precede a name: President James L. Vander Hooven.
  • Do not capitalize titles that follow a name: James L. Vander Hooven, president of MWCC.

College name:

  • Always capitalize as a proper noun unless you are using a generic term: Ex. Mount Wachusett Community College; the college (not the College)
  • Use the full name on first reference, then abbreviate as MWCC or the college in subsequent references. Ex. The Mount is acceptable for informal publications and usage
  • Avoid the abbreviation Mt.

Organizational titles:

  • Capitalize the full names of specific departments, divisions, and offices.
  • Use lower case when used in the general sense. Ex. Division of Lifelong Learning and Workforce Development; School of Business; Science Technology and Mathematics; Office of the President; workforce development; student services

Phone numbers and extensions:

  • Use hyphens, not parenthesis, for telephone area codes: Ex. 978-632-6600
  • After the phone number, use a comma before the extension
  • Extensions are not capitalized: 978-632-6600, ext. 110 or extension 110
  • College publications always use direct extensions for faculty and staff members: Ex. 978-630-9[extension]

Quotations:

  • Place in quotation marks: chapters of books, article headlines, unpublished manuscripts, songs, poems, television shows
  • Periods and commas always go inside quotation marks: Ex. “affordable,” or “affordable.”
  • Semicolons and colons always go outside quotation marks: Ex. “affordable”; or “affordable”:
  • Question marks and exclamation points may go either inside or outside, depending on whether the phrase is part of the quoted material

Titles:

  • Capitalize a professional title if it comes before the name
  • Lowercase a professional title if it follows the name: Ex. President James L. Vander Hooven; James L. Vander Hooven, president of MWCC

The above guide is an abbreviated quick reference; please click here to download the full MWCC writing and style guide.