The Marketing & Communications Division at MWCC manages the College’s marketing, communications, and public relations efforts to promote and communicate the college’s mission, goals, and initiatives to external and internal audiences. The division also assists in the college’s recruitment and enrollment efforts and maintain a consistent image and message in the community. While the division primarily focuses on institutional initiatives, they also support academic departments to help develop marketing strategies for effective community communication and enrollment.
The marketing and communication department provides the following services:
- Business cards and Publications
- Digital Marketing – Website & Social Media Management
- Graphic Design and Photography
- Marketing plans and campaigns
- Public Relations
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for preparation and submission of reports.
Lea Ann Scales
Vice President of External Affairs, Communications & K-12 Partnerships
Lea Ann provides energetic leadership for marketing, communications, public affairs, public relations and the college’s K-12 partnerships. She oversees a $2.75 million budget providing early college programming and access to students in the K-12 system, servicing over 4,000 students in middle and high school. These partnerships have been recognized nationally for their innovation. She also oversees the college’s strategic marketing, communications, public relations and external affairs initiatives.
Director of Marketing & Communications
Stephanie manages the college’s brand, builds integrated marketing campaigns and provides creative direction for all of the college's strategic communications. She helps to make higher education more accessible to the communities of North Central Massachusetts through targeted, inclusive, and cost-effective marketing outreach efforts. Stephanie also monitors performance metrics and analyzes return on investment for all campaigns.
Nia strategically promotes the College via traditional and digital messaging and executes creative communication projects to support the college’s communications, public relations and marketing objectives. She serves as the chief writer for the Marketing & Communications team and conceptualizes, develops and produces innovative approaches to communication initiatives including public relations/communications, website management, blogs, podcasts, webinars, and social platforms. Nia supports the ongoing development and maintenance of the College’s website content to ensure consistency, accuracy and compliance with required standards. Additionally, she maintains and monitors the College’s social platforms and assists in the development of the College’s social strategy.
Graphic Design Coordinator
Haley plays a vital role here at the Mount. She is the creative mind for all marketing materials including digital advertisements, print materials, and billboards; she carries our brand forward across all marketing materials and imparts her knowledge to others, because we are, after all, a place of learning and teaching. She works alongside other departments to provide creative solutions to help them achieve their goals.
We are providing the details below to enable our local partners to accurately reference MWCC in published materials. Faculty and staff who are looking for branding guidelines and writing style, should visit iConnect for those materials.
Logo and Color Palette
The logo and supporting elements are the building blocks of the college’s brand. Using them consistently according to the guidelines helps strengthen our brand. The logo should always be used as it appears.
- Don’t alter the logo in any way.
- Don’t change the text, font, colors, or shape of the logo.
- Don’t reduce the logo to less than 2 inches wide and/or .5 inches high.
To save the logo, right-click (Mac: ctrl-click) on a link, then select “Save link as…” or “Save target as…”
If you require the logo in a format not available on this page, please call the Marketing & Communications Division at 978-630-9122, and we will be happy to assist you.
The following are the PMS and HEX codes for the MWCC primary and secondary colors. Please contact Marketing should you have questions about their use.
Best Practices in Photo & Video Permissions
Members of the MWCC community and photographers/videographers doing work for hire at MWCC should consult and follow the guidelines below.
Media Release Form
- Obtain a signed media release form if you are using photos/videos for marketing communications—which include print or online materials intended to promote your department, lab, or center—and the people in those photos/videos are recognizable. News-related use does not require a signed release.
- Do not take or use photos/videos of minors (individuals under the age of consent, which is 18 in Massachusetts) without obtaining a parent’s or a guardian’s signature on the media release form.
- Keep signed permissions for as long as you think you may use the photos/videos.
Download the Media Release Form (2 print per 8.5×11 sheet)
Expectation of Privacy
- If you are taking photos/videos in a public space (e.g., the student center, cafe, etc.) or at a large, open event such as Commencement, there is a limited expectation of privacy and a signed release is not needed.
- If you are taking photos/videos in a classroom or at a closed event, it might be logistically difficult to have everyone sign a release form. One option is to contact the professor or event coordinator in advance to ask how they’d prefer that you notify participants about the shoot. You also may post a sign at all entrances with the following text:
Photographs and/or videos may be taken [in this class/at this event, etc.].
By entering and attending [this class/event, etc.], you acknowledge and agree that your likeness may be included in photos and videos of the event and used by MWCC in connection with communications about [your department] or in other MWCC communications.
If you do not agree to this usage, [please notify the photographer or videographer/sit on the left side/do not enter the event, etc.].
- If you are already using photos/videos on your website or other communications without permission from the subjects, attempt to contact the recognizable people to obtain their permission, preferably in writing. If you are not able to obtain consent, you would need to discontinue using the photos/videos.
- If your photographer/videographer is an MWCC employee, you may use his or her photos/videos for MWCC purposes. If your photographer/videographer is not an MWCC employee, be sure you have a signed contract outlining how MWCC may use the photos/videos. MWCC Administration can assist you with the contract details, including the negotiation of ongoing usage rights.
- Credit the photographer or videographer when possible.
Visit the MWCC Photo Library for photos and video clips that you may use in your communications. All permissions have already been obtained.
Contact Marketing & Communications if you have any questions about imagery and video permissions.
MWCC Powerpoint Template
- Download Powerpoint template
We realize that every event is different, however, the following checklist tries to cover everything from pre-planning to day-of execution.