The Marketing & Communications Division at MWCC manages the College’s marketing, communications, and public relations efforts to promote and communicate the college’s mission, goals, and initiatives to external and internal audiences. The division also assists in the college’s recruitment and enrollment efforts and maintain a consistent image and message in the community. While the division primarily focuses on institutional initiatives, they also support academic departments to help develop marketing strategies for effective community communication and enrollment.
The marketing and communication department provides the following services:
- Business cards and Publications
- Digital Marketing – Website & Social Media Management
- Graphic Design and Photography
- Marketing plans and campaigns
- Public Relations
Visit the Marketing Request Form to submit your request.
Stephanie manages the college’s brand, builds integrated marketing campaigns and provides creative direction for all of the college's strategic communications. She helps to make higher education more accessible to the communities of North Central Massachusetts through targeted, inclusive, and cost-effective marketing outreach efforts. Stephanie also monitors performance metrics and analyzes return on investment for all campaigns.
Nia strategically promotes the College via traditional and digital messaging and executes creative communication projects to support the college’s communications, public relations and marketing objectives. She serves as the chief writer for the Marketing & Communications team and conceptualizes, develops and produces innovative approaches to communication initiatives including public relations/communications, website management, blogs, podcasts, webinars, and social platforms. Nia supports the ongoing development and maintenance of the College’s website content to ensure consistency, accuracy and compliance with required standards. Additionally, she maintains and monitors the College’s social platforms and assists in the development of the College’s social strategy.
SUCCESS Communications Coordinator
Marissa assists in the development, implementation, and ongoing refinement of all first-year student communication campaigns for student SUCESS and retention. She is focused on developing and executing communications strategies aimed at the success and continuity of students. Marissa collaborates with relevant partners across campuses to develop and implement social media and engagement campaigns.
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for the preparation and submission of reports.
We are providing the details below to enable our local partners to accurately reference MWCC in published materials. Faculty and staff who are looking for branding guidelines and writing style, should visit iConnect for those materials.
Logo and Color Palette
The logo and supporting elements are the building blocks of the college’s brand. Using them consistently according to the guidelines helps strengthen our brand. The logo should always be used as it appears.
- Don’t alter the logo in any way.
- Don’t change the text, font, colors, or shape of the logo.
- Don’t reduce the logo to less than 2 inches wide and/or .5 inches high.
To save the logo, right-click (Mac: ctrl-click) on a link, then select “Save link as…” or “Save target as…”
If you require the logo in a format not available on this page, please call the Marketing & Communications Division at 978-630-9122, and we will be happy to assist you.
The following are the PMS and HEX codes for the MWCC primary and secondary colors. Please contact Marketing should you have questions about their use.
Best Practices in Photo & Video Permissions
Members of the MWCC community and photographers/videographers doing work for hire at MWCC should consult and follow the guidelines below.
Media Release Form
- Obtain a signed media release form if you are using photos/videos for marketing communications—which include print or online materials intended to promote your department, lab, or center—and the people in those photos/videos are recognizable. News-related use does not require a signed release.
- Do not take or use photos/videos of minors (individuals under the age of consent, which is 18 in Massachusetts) without obtaining a parent’s or a guardian’s signature on the media release form.
- Keep signed permissions for as long as you think you may use the photos/videos.
Download the Media Release Form (2 print per 8.5×11 sheet)
Expectation of Privacy
- If you are taking photos/videos in a public space (e.g., the student center, cafe, etc.) or at a large, open event such as Commencement, there is a limited expectation of privacy and a signed release is not needed.
- If you are taking photos/videos in a classroom or at a closed event, it might be logistically difficult to have everyone sign a release form. One option is to contact the professor or event coordinator in advance to ask how they’d prefer that you notify participants about the shoot. You also may post a sign at all entrances with the following text:
Photographs and/or videos may be taken [in this class/at this event, etc.].
By entering and attending [this class/event, etc.], you acknowledge and agree that your likeness may be included in photos and videos of the event and used by MWCC in connection with communications about [your department] or in other MWCC communications.
If you do not agree to this usage, [please notify the photographer or videographer/sit on the left side/do not enter the event, etc.].
- If you are already using photos/videos on your website or other communications without permission from the subjects, attempt to contact the recognizable people to obtain their permission, preferably in writing. If you are not able to obtain consent, you would need to discontinue using the photos/videos.
- If your photographer/videographer is an MWCC employee, you may use his or her photos/videos for MWCC purposes. If your photographer/videographer is not an MWCC employee, be sure you have a signed contract outlining how MWCC may use the photos/videos. MWCC Administration can assist you with the contract details, including the negotiation of ongoing usage rights.
- Credit the photographer or videographer when possible.
Visit the MWCC Photo Library for photos and video clips that you may use in your communications. All permissions have already been obtained.
Contact Marketing & Communications if you have any questions about imagery and video permissions.
MWCC Powerpoint Template
- Download Powerpoint template
We realize that every event is different, however, the following checklist tries to cover everything from pre-planning to day-of execution.
Does the comma go inside or outside the quotation marks? Should I use “which” or “that” in the sentence? Is it "the Mount" or "The Mount"?
Mount Wachusett Community College strives to present written material that is consistent, grammatically correct, adheres to widely accepted style usage and is representative of an institute of higher education.
MWCC’s Marketing and Communications office manages this guide, which details many frequently encountered questions about editorial style, including terms and situations specific to MWCC. Use it to help you create communication that is consistent and compelling.
This reference guide identifies some common grammar and style uses at MWCC, however, is not a substitute for The Chicago Manual of Style, one of the standard writing guides for publications; the Associated Press Style Guide, which is used by most news media outlets; The Gregg Reference Manual, for business/academic communication; or the APA Style Guide used in academic programs.
This guide is updated frequently. Keep this page bookmarked and check back often to make sure you are using the most up-to-date and accurate editorial style.
Use an ampersand (&) only if it is part of an official name: Procter & Gamble, College of Arts and Sciences
Do not abbreviate:
Names of other countries. Abbreviate United States as U.S. or U.S.A. only when it is an adjective (U.S. customs). Spell out when used as a noun: We live in the United States.
The word "percent" using a symbol in general copy: Alumni participation in the Annual Fund went up 10 percent this year.
“Assistant” and “associate” when part of a title: He is an assistant professor of art history (not asst. prof. of art history)
Academic Degrees: Capitalize full degree title when using the proper name: Associate of Science; Bachelor of Arts, Bachelor of Science in Business Administration, Accounting Certificate, Master of Business Administration. However, doctorate in English (note lowercase). Lowercase and use apostrophe in the short form: bachelor’s degree, master’s degree. Abbreviate degrees when identifying a list of individuals or to conserve space. Use periods after all the letters (with the exception of MBA): A.A.; A.S.; B.A.; B.S.; M.A.; M.S.; Ph.D., MBA, M.D.
Omit periods in abbreviations of academic degrees, unless required for tradition or consistency. Below are commonly seen abbreviations, this is not an exhaustive list.
AA Associate in Arts
AAS Associate in Applied Science
AS Associate in Science
BA Bachelor of Arts
BSN Bachelor of Science in Nursing
DPT Doctor of Physical Therapy
EdD Doctor of Education
MA Master of Arts
MAT Master of Arts in Teaching
MBA Master of Business Administration
MEng Master of Engineering
MEd Master of Education
MFA Master of Fine Arts
MPA Master of Public Administration
MS Master of Science
MSN Master of Science in Nursing
PsyD Doctor of Psychology
Academic Years: Always lower-case freshman, sophomore, junior, senior.
Acronyms: Do not use periods in acronyms. MWCC, GEAR UP. Spell out the entity on the first reference with the acronym in parenthesis. Mount Wachusett Community College (MWCC). If the entity is cited once in the text, spell out the full name, no acronym.
Addresses: Use the abbreviations Ave., Blvd., Rd., St., and Dr., etc., only with a numbered address: 444 Green St. Spell out and capitalize when they are part of a formal name without a number: Green Street. Lowercase and spell out when they are used alone or with more than one street name: corner of Green and Matthews streets. Always use figures for an address number.
Ages: Always use numerals. A 6-year-old boy; the student is 18 years old. He is in his 30s.
Alma mater: do not capitalize or italicize.
Alumni: Alumni refers to a group of males or a group of males and females. An individual male is an alumnus; an individual female is an alumna; and a group of females is referred to as alumnae. Avoid the casual reference alum or alums.
Alumni Association: Capitalize as the formal name of the MWCC Alumni Association.
Bachelor’s Degree. See academic degrees.
Biannual, Biennial. Do not hyphenate. Biannual means twice a year; biennial means every two years.
Board of Trustees: Capitalize when it refers to MWCC’s governing body: The Board of Trustees will meet on Wednesday. Lowercase when referring to the board. Also Board of Directors.
Buildings and facility names: Capitalize when part of a formal name.
- The Arthur F. Haley Academic Center
- The Raymond M. LaFontaine Fine Arts Center
- The Robert D. Wetmore Center for Innovation in Design, Technology and Resource Development (also the Robert D. Wetmore Center)
- The Garrison Center for Early Childhood Education
- The Leo and Theresa LaChance Library (or the LaChance Library)
- Mount Fitness, the MWCC Fitness & Wellness Center (housed in the Vietnam Veterans Memorial Physical Education Complex)
- Theatre at the Mount
- The East Wing Gallery
- The Green Street Café
Campus: Capitalize when referring by name: Devens Campus, Leominster Campus. Lowercase general reference, the campus.
Cancelation/cancellation: While are technically correct, MWCC uses cancelation.
Capitalization: Avoid unnecessary capitalization. Capitalize the formal names of departments and centers; use lowercase for the generic terms. Capitalize the names of specific courses. Capitalize formal titles that precede a name: President James Vander Hooven. Do not capitalize titles that follow a name: James Vander Hooven, president of MWCC.
Captions: When identifying people in a photograph, write from left, rather than from left to right.
Catalog: This is the preferred spelling, not catalogue.
Clubs: Capitalize the names of all MWCC clubs: Art Club, International Club, The Green Society.
College name: Always capitalize as a proper noun unless you are using a generic term: Mount Wachusett Community College; the college (not the College). Use the full name on first reference, then abbreviate as MWCC or the college in subsequent references. The Mount is acceptable for informal publications and usage. Avoid the abbreviation Mt. whenever possible, especially as the formal name.
Commas: When following the Chicago style for publications, MWCC uses the serial comma, meaning the comma precedes the words “and’ or “or” before the final item in a series of more than two: Automotive Technology, Business Administration, and Clinical Laboratory Science. When following the AP style for newspapers, the serial comma is not included: Automotive Technology, Business Administration and Clinical Laboratory Science.
Commencement: Capitalize when referring to the event held each May.
Costs: $5 not $5.00 (unless in tables aligned with figures that are not even amounts).
Course listing/titles: Always capitalize unless you are using a generic term. She is enrolled in History of World Civilization. She is enrolled in history.
Course numbers: No space between course and number: ENG101.
Courseload/coursework: One word.
Dates/years: Use a month-day-year sequence (omit the year if it’s obvious). Abbreviate January, February, August, September, October, November and December when referring to a specific date, but do not abbreviate the months of March, April, May, June or July. The fall semester begins Sept. 3, 2014; Spring break is the week of March 17. Spell out each month for the general references to a month and a year and do not separate month and year sequence with a comma: September 2014.
Days of the week: Do not abbreviate days of the week unless necessary for a tabular format.
Departments and divisions: See organizational titles.
e.g./i.e.: “e.g.” replaces the words “for example” and i.e. replaces the words “that is.” Always follow with a comma. Avoid use in formal communication or correspondence.
Email: Do not hyphenate.
Emeriti: Note usage by gender: emeritus (male); emeriti (plural male and plural all genders); emerita (female) emeritae (plural female).
Events: Capitalize formal titles, but do not capitalize generic events: MWCC hosts many career fairs. The annual NEACAC College Fair will take place next week. Present information about an event in the following order date/time/location: Commencement will take place Thursday, May 17 at 6 p.m. in the Fitness & Wellness Center.
Faculty/staff: These are singular nouns, referring to groups en masse: “The faculty is granted certain privileges under the charter.” To make it plural, or to refer to individual professors, use faculty members: “Faculty members expressed concern over the proposal.” The same is true of staff: “the staff is,” but “staff members are.”
Fees and forms: Do not capitalize form names: admissions application
Federal: Capitalize as part of an official name, but lowercase in general usage. The Federal Emergency Management Agency; the federal government.
Fiscal year: MWCC’s fiscal year runs July 1 through June 30 and carries the numerical designation of the latter year, e.g., July 1, 2013 through June 30, 2014 is FY14.
Foundation: Mount Wachusett Community College Foundation, Inc. or MWCC Foundation, Inc.
Fractions: Write out and hyphenate in text: two-thirds, three-fifths.
Full time/part time: Hyphenate when used as an adjective: I have a full-time job. Two words when used as a noun: I work full time.
Grades: No apostrophes for As, Bs, Cs.
Honors: Lowercase and italicize: cum laude, magna cum laude, and summa cum laude.
Hours of the day: Do not use zeros with even hours. Use noon and midnight rather than 12 a.m. or 12 p.m. ex: 3 p.m., 10 a.m., 3:05 p.m., 10:30 a.m., and the group will meet at noon
i.e./e.g.: i.e. replaces the words “that is” and “e.g.” replaces the words “for example.” Always follow with a comma. Avoid use in formal communication or correspondence.
Italics: Place in italics: newspapers and sections of newspapers published separately (New York Times Book Review), periodicals, titles and subtitles of published books, pamphlets, plays, operas, movies, ships.
Job titles: Spell out job titles, rather than abbreviate.
Junior/senior: Abbreviate with full name. In contemporary usage, no longer preceded by a comma, unless requested.
Legislative titles: Use Rep., Reps., Sen., and Sens. as formal titles before one or more names in text. We expect a visit from Sen. Anne Gobi. Spell out and lowercase representative and senator in other uses. The senator spoke at the event.
Majors: use lowercase when referring to specific majors and minors.
Numbers: Spell out numbers below 10 (one, two, three) and use figures for 10 and above. For ordinals, spell out first through ninth; use figures for 10th and above. Spelling out numbers for consistency is acceptable: “Five or ten years from now.” Spell out numbers used at the beginning of sentences: “Twenty students are in class.”
Online: One word, no hyphen. Lowercase when used to mean “connected to the Internet.”
Organizational titles: Capitalize the full names of specific departments, divisions and offices. Use lower case when used in the general sense. Division of Lifelong Learning and Workforce Development; School of Business, Science, Technology and Mathematics; Math Department; Office of the President; the Center for Civic Learning and Community Engagement; workforce development; student services.
Part time/part-time: Hyphenate when used as an adjective: I have a part-time job. Two words when used as a noun: I work part time.
Percent: Spell out. Unless in a table, do not use %.
Periods: Just one space at the end of a sentence, not two.
Phone numbers and extensions: Use hyphens, not parenthesis, for telephone area codes. 978-632-6600. After the phone number, use a comma before the extension. Extensions are not capitalized: 978-632-6600, ext. 110 or extension 110. College publications always use direct extensions for faculty and staff members. 978- 630-9[extension].
Professor/Associate Professor/Assistant Professor: Capitalize before a name, lowercase after. See also academic titles.
Program: Capitalize only if the word is part of the formal title: Visions Program; Gateway to College program.
Quotations: Place in quotation marks: chapters of books, article headlines, unpublished manuscripts, songs, poems, television shows. Periods and commas always go inside quotation marks: “affordable,” or “affordable.” Semicolons and colons always go outside quotation marks: “affordable”; or “affordable”: Question marks and exclamation points may go either inside or outside, depending on whether the phrase is part of the quoted material.
Race: Do not use hyphens in expressions denoting dual heritage such as Asian American or African American. Black should be capitalized as a defining ethnic or national identity of African Americans. Indigenous should also be capitalized. Do not use the shorthand POC, BIPOC, or BAME unless necessary in a direct quotation, and when used it should be explained.
Résumé: Use accent marks.
Rooms: Capitalize formal places and room names unless using a generic term. The James D. Murphy Conference Room; Mount Fitness; room 225; the center.
Seasons: Do not capitalize seasons and semesters unless part of a formal name: fall semester, spring semester, Summer Olympics.
Social media: Capitalize and spell social media sites in accordance with their official names: Facebook, LinkedIn, Twitter, YouTube.
States: Spell out when the state’s name stands alone: Massachusetts. Use postal abbreviations only in mailing addresses. When using state names within text, abbreviate only when listed with a city: Gardner, Mass. Abbreviate states as follows: AK, AL, AZ, AR, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, and WI.
Titles: Capitalize a professional title if it comes before the name. Lowercase a professional title if it follows the name. President James Vander Hooven; James Vander Hooven, president of MWCC.
Abbreviate the following titles when they precede a name: Dr., Mr., Mrs. Ms., Fr., and all military titles. Abbreviate courtesy titles, such as Mr. Mrs., Ms., and Dr., but do not use them in combination with any other title or with abbreviations indicating scholastic or academic degrees: James Vander Hoven Ed.D. - not Dr. Vander Hooven, Ed.D.
Theatre/Theater: MWCC uses the spelling theatre only in the title of the Theatre at the Mount. All other uses of the word should be theater.
Time: Except for noon and midnight, use figures. Use lowercase for a.m. and p.m. with periods following each letter. Format after the colon should be parallel (two numbers after the colon or none): 4:00 p.m. to 6:30 p.m.; 4 p.m. to 6 p.m. For certain publications, e.g. college schedules etc., that originate from the BANNER system, we use uppercase AM and PM without periods.
United States: Spell out the name of the country when it stands alone. Use U.S. when it is a modifier: U.S. Department of Education.
url: Do not use the https://www, simply write url – mwcc.edu
Versus: abbreviate as vs.
Vice: use two words without a hyphen: vice chair, vice president.
Washington, DC: Do not refer to DC with periods.
Web/website: Capitalize World Wide Web; lowercase web and website.
Wind turbines: not windmills
Yearlong: One word.
Years: Use figures: 2005. Refer to centuries and decades without apostrophes: 1900s or 1980s.
Need help with spelling, grammar or style? Consult these websites:
http://www.merriam-webster.com Includes a dictionary, thesaurus, and other helpful resources.
www.dictionary.com Includes a dictionary, thesaurus, and other helpful resources.