To utilize integrated marketing that best positions the college to communicate its benefits to its many constituents and to maintain a competitive edge, while enhancing the College’s positive image through effective communications, public relations and marketing publications.
Lea Ann Scales
Vice President of External Affairs, Communications & K-12 Partnerships
Lea Ann provides energetic leadership for marketing, communications, public affairs, public relations and the college’s K-12 partnerships. She oversees a $2.75 million budget providing early college programming and access to students in the K-12 system, servicing over 4,000 students in middle and high school. These partnerships have been recognized nationally for their innovation. She also oversees the college’s strategic marketing, communications, public relations and external affairs initiatives.
Director of Marketing
Stephanie manages the college’s brand, builds integrated marketing campaigns and provides creative direction for all of the college’s strategic communications. She helps to make higher education more accessible to the communities of North Central Massachusetts through targeted, inclusive, and cost-effective marketing outreach efforts. Stephanie also monitors performance metrics and analyzes return on investment for all campaigns.
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for preparation and submission of reports.