To utilize integrated marketing that best positions the college to communicate its benefits to its many constituents and to maintain a competitive edge, while enhancing the College’s positive image through effective communications, public relations and marketing publications.
Lea Ann Scales
Vice President of External Affairs, Communications & K-12 Partnerships
Lea Ann provides energetic leadership for marketing, communications, public affairs, public relations and the college’s K-12 partnerships. She oversees a $2.75 million budget providing early college programming and access to students in the K-12 system, servicing over 4000 students in middle and high school. These partnerships have been recognized nationally for their innovation. She also oversees the college’s strategic marketing, communications, public relations and external affairs initiatives.
Director of Marketing
April manages the college’s brand and builds integrated marketing campaigns. She helps to make higher education more accessible to the communities of North Central Massachusetts through targeted, inclusive, and cost-effective marketing outreach efforts. April also monitors performance metrics and analyzes return on investment for all campaigns.
Assistant Director of Marketing
Stephanie provides creative direction for all of the college’s strategic communications. She takes the lead role in conceptualizing new ideas and in developing the look and feel of the college’s visual design. Stephanie handles the digital asset management of the college’s graphics and photography and assists with campaign planning, execution, tracking, and reporting.
Assistant Director of Visual & Digital Communication
Briana is the primary manager of the college’s digital marketing content. She implements art direction for MWCC’s multi-channeled digital communications; collaborates with the Marketing team to develop video and digital assets; and manages the day-to-day social media community. Briana created and oversees the student social media ambassador program called the MWCC Street Team. She also manages the public-facing website and analyzes user trends to continually improve user experience.
Sam is the main point of contact for news media reporting on the college. As a public relations strategist, he promotes the college by telling timely stories about students, faculty, staff, and alumni through social media, written content. He believes telling compelling stories makes for powerful messaging.
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for preparation and submission of reports.