The Marketing & Communications Division at MWCC manages the College’s marketing, communications, and public relations efforts to promote and communicate the college’s mission, goals, and initiatives to external and internal audiences. The division also assists in the college’s recruitment and enrollment efforts and maintain a consistent image and message in the community. While the division primarily focuses on institutional initiatives, they also support academic departments to help develop marketing strategies for effective community communication and enrollment.
The marketing and communication department provides the following services:
- Advertising
- Business cards and Publications
- Digital Marketing – Website & Social Media Management
- Graphic Design and Photography
- Marketing plans and campaigns
- Public Relations
Visit the Marketing Request Form to submit your request.
Marketing Team
Stephanie England
Director of Marketing & Communications
Stephanie manages the college’s brand, builds integrated marketing campaigns and provides creative direction for all of the college's strategic communications. She helps to make higher education more accessible to the communities of North Central Massachusetts through targeted, inclusive, and cost-effective marketing outreach efforts. Stephanie also monitors performance metrics and analyzes return on investment for all campaigns.
Nia Carignan
Associate Director of Communications & Public Relations
Nia strategically promotes the College via traditional and digital messaging and executes creative communication projects to support the college’s communications, public relations and marketing objectives. She serves as the chief writer for the Marketing & Communications team and conceptualizes, develops and produces innovative approaches to communication initiatives including public relations/communications, website management, blogs, podcasts, webinars, and social platforms. Nia supports the ongoing development and maintenance of the College’s website content to ensure consistency, accuracy and compliance with required standards. Additionally, she maintains and monitors the College’s social platforms and assists in the development of the College’s social strategy.
Joyce Cormier
Administrative Assistant
978-630-9122
Joyce provides administrative support for the division. Her duties include the placement of purchase orders; supporting the coordination of events and specialized marketing efforts; archiving marketing materials; proofreading; maintaining databases and assisting with the research, collection, and compilation of data as needed for the preparation and submission of reports.
Image Library
MWCC’s Photo Library houses over 10,000 images of staff, faculty, students, campus grounds, on/off-campus events, and other academic photos. NEW USERS: If you are requesting access, please email marketing@mwcc.mass.edu.
Marketing Resources
MWCC Powerpoint Template
- Download Powerpoint template
Social Media
Event Planning
- Please contact us to discuss your event and receive an appropriate event checklist.
Additional Resources
MWCC Writing Style Guide
Mount Wachusett Community College strives to present written material that is consistent, grammatically correct, adheres to widely accepted style usage and is representative of an institute of higher education.
MWCC’s Marketing and Communications office manages this guide, which details many frequently encountered questions about editorial style, including terms and situations specific to MWCC. Use it to help you create communication that is consistent and compelling.
This reference guide identifies some common grammar and style uses at MWCC, however is not a substitute for the AP Stylebook apstylebook.com or Chicago Manual of Style chicagomanualofstyle.org.
College Name & Buildings
Campus: Capitalize when referring by name: Fitchburg Campus, Leominster Campus. Lowercase general reference, the campus.
College name: Always capitalize as a proper noun unless you are using a generic term: Mount Wachusett Community College; the college (not the College). Use the full name on first reference, then abbreviate as MWCC or the college in subsequent references. The Mount is acceptable for informal publications and usage. Avoid the abbreviation Mt. whenever possible, especially as the formal name.
Buildings and facility names: Capitalize when part of a formal name.
- The Arthur F. Haley Academic Center
- The Raymond M. LaFontaine Fine Arts Center
- The Robert D. Wetmore Center for Innovation in Design, Technology and Resource Development (also the Robert D. Wetmore Center)
- The Garrison Center for Early Childhood Education
- The Leo and Theresa LaChance Library (or the LaChance Library)
- Mount Fitness, the MWCC Fitness & Wellness Center (housed in the Vietnam Veterans Memorial Physical Education Complex)
- Theatre at the Mount (this is the only place the British spelling of theater should be used)
- The East Wing Gallery
- The Green Street Café
Degrees, Majors and Academic Programs
Academic Degrees:
Except for languages such as English and Spanish, the names of academic disciplines, majors, and minors are not proper nouns and should not be capitalized.
Capitalize full degree title when using the proper name: Associate of Science; Bachelor of Arts, Bachelor of Science in Business Administration, Accounting Certificate, Master of Business Administration. However, doctorate in English (note lowercase). Lowercase and use apostrophe in the short form: bachelor’s degree, master’s degree. Abbreviate degrees when identifying a list of individuals or to conserve space.
Omit periods in abbreviations of academic degrees, unless required for tradition or consistency. Below are commonly seen abbreviations, this is not an exhaustive list.
AA Associate in Arts
AAS Associate in Applied Science
AS Associate in Science
BA Bachelor of Arts
BSN Bachelor of Science in Nursing
Cert Certificate
Dipl Diploma
DPT Doctor of Physical Therapy
EdD Doctor of Education
MA Master of Arts
MAT Master of Arts in Teaching
MBA Master of Business Administration
MEng Master of Engineering
MEd Master of Education
MFA Master of Fine Arts
MPA Master of Public Administration
MS Master of Science
MSN Master of Science in Nursing
PsyD Doctor of Psychology
Majors: use lowercase when referring to specific majors and minors.
Departments and Divisions:
Capitalize the full names of specific departments, divisions and offices. Use lower case when used in the general sense.
- Office of the President
- Mount Wachusett Community College Foundation, Inc. or MWCC Foundation, Inc.
- Division of Lifelong Learning and Workforce Development
- School of Business, Science, Technology and Mathematics
- School of Nursing and Health Sciences
- School of Liberal Arts, Social Sciences and Education
- Campus Police and Public Safety
- Brewer Center for Civic Learning and Community Engagement
Position, Education, and Business Titles
Job titles: Spell out job titles, rather than abbreviate.
Titles: Capitalize a professional title if it comes before the name. Kee it lowercase if it follows the name. President James Vander Hooven; James Vander Hooven, president of MWCC.
Abbreviate the following titles when they precede a name: Dr., Mr., Mrs. Ms., Fr., and all military titles. Abbreviate courtesy titles, such as Mr. Mrs., Ms., and Dr., but do not use them in combination with any other title or with abbreviations indicating scholastic or academic degrees:
√ James Vander Hoven EdD
X Dr. Vander Hooven, EdD
√ President James Vander Hooven
Legislative titles: Use Rep., Reps., Sen., and Sens. as formal titles before one or more names in text. We expect a visit from Sen. John Cronin. Spell out and lowercase representative and senator in other uses. The senator spoke at the event.
Professor/Associate Professor/Assistant Professor: Capitalize before a name, lowercase after. See also academic titles.
Program: Capitalize only if the word is part of the formal title: Visions Program; Gateway to College program.
Race and Gender
Race: Do not use hyphens in expressions denoting dual heritage such as Asian American or African American. Black should be capitalized as a defining ethnic or national identity of African Americans. Indigenous should also be capitalized. Do not use the shorthand POC, BIPOC, or BAME unless necessary in a direct quotation, and when used it should be explained.
Gender:
Unless gender preference is known, utilize gender-neutral pronouns – they/them/their, person, people etc.
Neutralize the context with words that incorporate all individuals:
-
- “the best person (or candidate) for the job” rather than “the best man for the job”
- “department or committee chair” rather than “chairman” or “chairwoman” Note: If referring to a specific individual associated with a business or organization outside of the University, check to see if that person has a preference.
- “supervisor” rather than “foreman”
- To make your language inclusive, avoid using the “his or her” possessive. Rephrase the sentence with a plural antecedent, whenever possible.
- Students have many options when choosing their majors. (rather than “Each student has many options when declaring his or her major.”)
Consider use of second-person language (you and your) as an additional option:
- You have many options when choosing your major.
Need help with spelling, grammar or style? Consult these websites:
www.merriam-webster.com Includes a dictionary, thesaurus, and other helpful resources.
www.dictionary.com Includes a dictionary, thesaurus, and other helpful resources.